Skin ADV

Jim Keller has left AMD. So? Do we have to to rip the clothes off? Do we have to think that AMD is almost dead? Do we have to think that Zen will be a failure? No, we don't.



Jim Keller left AMD during 1999, after just one year at Sunnyvale. There, during 1 (ONE!) year, he created with his team the HyperTransport technology and the x86-64 ISA (Jim Keller was lead architect of the AMD K8 microarchitecture). He was the father of the K8, and the K8 was commercialized just during 2003. Why? Because of some problems with the foundry's technology. K8 was almost completed during 2000.

Today, after 3 years at AMD, Jim Keller left Sunnyvale again. Zen and Zen+ are completed, and AMD has to put this microarchitecture on a wafer. The work of Jim Keller is finished here.

So, I think that the trolls, the fanboys and the analysts on drugs have to shut up.

I have a personal idea why Keller went back at AMD. I wrote about this at S|A forum, and at our forum (in Italian), 4 months ago.

Keller is now 56 years old. When Zen will be in the store, Keller will be 57 years old. I think that he joined AMD to do something that never be forgotten. Money was his last troubles. In Intel and Apple engineers have to follow the instruction of the executives. In AMD Keller can do whatever he wants, he's the boss.

"Mr. Keller, do you want create a SMT arch? Sure! Do you want to do an ARM microarchitecture? Sure! Do you want to trash Bulldozer? Sure! Do you want to redesign the Cache of our CPUs? Sure!", etc. Jerry Sanders, first CEO of AMD, said: "People first, products and profit will follow!". IMO, he was right.

So, by the point of view of an engineer, what is the best thing to do, to be remembered forever and ever? Kick the Intel ass, with a powerful microarchitecture created thanks to a stick, some paper clips and two penny (AKA, the AMD R&D budget).

Submit to Digg
Gian Maria Forni
Autore: Gian Maria Forni
Esperto in:
Esperto di mercati e CPU
Sebbene sia laureato in Lettere e Filosofia, indirizzo Storia Contemporanea, e scriva per quotidiani e riviste di tale settore, ha sempre avuto la passione per l'informatica ed ha collaborato quale moderatore in importanti forum del settore
Notizie postate da Gian Maria ForniArticoli postati da Gian Maria Forni

Ultime dal forum

Micro stuttering (13 messaggi)
Ultimo messaggio di: Hydro77 (26/05/2020 19:29)

[Official Thread] AMD Radeon Next Gen RDNA/RDNA2 (77 messaggi)
Ultimo messaggio di: gridracedriver (26/05/2020 07:34)

[Official Topic] AMD "Zen" (2843 messaggi)
Ultimo messaggio di: gridracedriver (26/05/2020 07:30)

problemi memoria e click audio su MB asus h370 (9 messaggi)
Ultimo messaggio di: Scaveon (25/05/2020 10:24)

Monitor e Stress CPU (1 messaggi)
Ultimo messaggio di: Jena Plisskin (25/05/2020 06:40)

Buongiorno e buonasera (5434 messaggi)
Ultimo messaggio di: Masciale (24/05/2020 01:23)

Che state ascoltando in questo momento? (38 messaggi)
Ultimo messaggio di: Fottemberg (18/05/2020 22:33)

[Guida] all'overclock di AMD Ryzen (112 messaggi)
Ultimo messaggio di: Spitfire84 (14/05/2020 18:24)

Il meglio dal forum

[Guida] all'overclock di AMD Ryzen.
Il thread per spiegare ai novizi come overclockare le CPU Ryzen, per raccogliere pareri e per scambiarci suggerimenti.

[Official Topic] AMD APU Kabini, Temash, Kaveri e... Carrizo.
Discutiamo le ultime novità sulle APU AMD basate su microarchitettura Bulldozer e Jaguar.

[Waiting for] AMD GPU Polaris & Vega (ex-Arctic Islands).
Discutiamo le ultime novità sulle GPU Polaris di AMD, senza dimenticarci di Vega!

[Official Topic] Nvidia Pascal GPU.
Discutiamo le ultime novità sulle GPU Pascal di NVIDIA e su quanto ci aspetta in futuro!

[Official Topic] AMD "Zen".
Discutiamo le ultime novità sulla microarchitettura x86 Zen di AMD e le CPU/APU in arrivo.

Creative Sound Blaster e Windows 10/8.1/8/7/Vista.
Dedicato a tutti i possessori delle schede audio di Creative Labs!

B&C e la questone "degli articoli prezzolati".
Perché B&C è un portale diverso?