The companies that are working in the IT market have to use the same strategies that other companies are using in other markets: automotive market, food market, etc.

In every market there is a leader, there are few chasers, and there are a lot of underdogs. In the CPU/GPU market the leader is without a doubt Intel, a chaser is NVIDIA and an underdog is AMD.  There are a lot of other companies, like Imagination Technologies, ARM, VIA, Applied Micro, and so on, but today I want to talk about the strategies of these three companies.

It will be an odd article for a lot of you, but I hope that it will be useful to you to understand the inner working of IT market. To do this, I will use a book that I consider a milestone: Marketing Warfare, by Al Ries and Jack Trout. I suggest you to buy it. ;)

Pubblicato in: News, English News
Tags: amd , intel , marketing , marketing warfare , nvidia

Autore: Gian Maria Forni
Esperto in: Esperto di mercati e CPU

Sebbene sia laureato in Lettere e Filosofia, indirizzo Storia Contemporanea, e scriva per quotidiani e riviste di tale settore, ha sempre avuto la passione per l'informatica ed ha collaborato quale moderatore in importanti forum del settore

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