AMD acquires Nitero IPs to boost its own VR/AR division - Bits and Chips Skin ADV
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As we wrote in this detailed study about future AMD strategies, VR market is still a virgin territory, without a leader (Also, you can read: "AMD must return to the basics").

At the present moment, AMD is trying to be that leader, and the acquisition of Nitero’s IPs goes in this direction: “The acquisition provides AMD with a broader portfolio of IP capable of enabling VR headset and solution providers with key technology required to create more immersive computing experiences”.

VR experience requires a lot of CPU power computing, and the new Ryzen CPUs deliver this power: a lot of fast cores at a budget price. Also, next gen VEGA GPUs are designed to bring enough power to handle VR games without problems.

As said Nitero co-founder and CEO Pat Kelly, “We are excited to play a role in furthering AMD’s long-term technology vision”. AMD want to be the leader of the VR market, and it’s the only hardware company able to provide both CPU and GPU to accomplish this goal.


Pubblicato in: News, English News
Tags: amd , cpu , gpu , nitero , ryzen , vega

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Gian Maria Forni
Autore: Gian Maria Forni
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