According to recent news, NVIDIA is driving its own users to install GeForce Experience software thanks to a new strategy: NVIDIA will encourage GeForce owners to embrace GeForce Experience if they want games in bundle. But it’s just the latest news.

The story starts two years ago, when NVIDIA offered Witcher 3 for free to Titan X users who install GeForce Experience.  Then NVIDIA lunched GeForce Experience 3.0 with forced registration.

If the trend will remain comparable, NVIDIA could tie the hardware and the user together, just like DEC tried to do 30 years ago, when DEC was the leader of workstation market (Today NVIDIA is the leader of graphic card market): “DEC changed several other business practices during  this period.  For example, they decreed that software licenses would no longer transfer to the new owner when somebody sold a used piece of equipment.  This meant, every time a transaction occurred on the used hardware market, the end user would need to buy new software licenses from DEC. This policy further infuriated customers and resellers.  DEC eventually rescinded the no- transfer policy for operating systems.  However, typical of DEC business practices, the devil is in the details.  DEC kept the policy in force for layered products - even layered products required for the hardware to work.  This meant that DEC demanded - and usually got - a piece of every used equipment transaction” (Source). Does this mean that we will have to update – paying – our GeForce Experience when we buy a used graphic card? It’s a possibility.

Pubblicato in: News, English News
Tags: bundle , dec , experience , games , geforce , nvidia

Autore: Gian Maria Forni
Esperto in: Esperto di mercati e CPU

Sebbene sia laureato in Lettere e Filosofia, indirizzo Storia Contemporanea, e scriva per quotidiani e riviste di tale settore, ha sempre avuto la passione per l'informatica ed ha collaborato quale moderatore in importanti forum del settore

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